Don Van Winkle

Right-sized, refinanced, re-priced, relocated, and recalibrated — now what?

February 4, 2017


You’ve cut to the bone and bled your company beyond what you ever thought possible.You will never be the same. Your company will never be the same.

Your revenues dropped, receivables slowed, banks cursed, employees thinned. Benefits were slashed, overhead cut, customers fired, suppliers replaced, processes adjusted, options explored… and your hair grayed.

You right-sized, refinanced, improvised, re-priced, relocated, or recalibrated. You fought with suppliers, bankers and your customers for cash to keep your company afloat. You lost sleep and a few good players. Some of those relationships will never be the same. You’ve cut to the bone and bled your company beyond what you ever thought possible. You will never be the same. Your company will never be the same.

Congratulations! You’ve pulled your company back from the brink. You survived. Today, you’re seeing a new tenacity in your company and feeling new resolve. You’re tougher than you’ve ever been, leaner and more nimble. Your people have assumed a survivalist’s mindset. You’re weary of the economists and the press and tired of listening to the naysayers. You’ve kissed the mat and it’s time to move on.

Today you’re seeing opportunity where everyone else is waiting for the other shoe to drop. Bankers, lawyers and consultants are less intimidating and seem to offer more value. You’re gaining new clarity on who your real customers, suppliers and allies are. There’s an uptick in revenues and cash is beginning to accumulate in your bank account.

You’re taking quiet pride in your own strength and ability to adapt. Now it’s your turn. What’s next for you under the new realities, rules and values? Buckle up for the recovery. We’re with you.