Company Description We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. Today, Leo Burnett is one of the most awarded creative networks in the world. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their human purpose and play meaningful, active roles in people's lives. Overview The Senior Art Director, Art is responsible for leading the creative work. This leadership role includes assigning teams, inspiring those teams to consistently produce exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work. Works with the CD / ACD to address performance, workflow, and quality issues and develop long-range plans for the team. Helps develop and review creative briefs that provide strategic insight(s) and creative inspiration. Promote a culture of creative quality and accountability and ensure creative deliverables meet both our clients’ expectations and our own standards of excellence. Demonstrates to clients an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions. Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals. Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities. Develops and evaluates creative concepts, copy and art, at pre-determined points and provides direction prior to review by account management. Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique. Leads the creative efforts on new business assignments, as needed. Ensures that creative presentations to the client meet the highest professional standards. Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff. Imparts outdoor industry expertise and experience to the team. Conceives and creates experience design solutions that meet client objectives. Effectively communicates creative concepts and strategies to both clients and our internal team. Designs comps, storyboards, initial graphic concepts, and final deliverables. Brainstorms and develops campaigns while working with clients on multiple projects at once. Assists the Creative Director to improve the Creative group’s technical and creative performance. Helps ensure that deadlines and budgets are met. Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals. Extends client relationships and explores new ways to deliver value. Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team. Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors. Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work. Provides leadership and professional development to department staff. Mentors and trains team members, writes performance reviews, and allocates work. Sets goals and KPIs for each team member, and works with them to achieve these. Qualifications
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