Job Description
Social And Digital Content Marketer
We're a fast-moving B2B marketing team on the prowl for a Social And Digital Content Marketer. If you're a vertical video virtuoso with a broad and sophisticated base of cultural capital who wields words winsomely and rides Canva like a carousel pony, we want to chat with you.
Key Responsibilities
- Conceptualize. Develop, implement, and manage comprehensive social media and digital marketing strategies aligned with our business objectives across LinkedIn, Instagram, and other platforms.
- Develop. Create (directly or via collaboration) clever, engaging, platform-specific content (text, image, video, interactive) that reflects who we are and what we offer to our B2B and prospective employee audiences. Manage a social media content calendar and ensure timely and consistent posting.
- Post And Follow Up. Plan, execute, and optimize social media campaigns for LinkedIn, Instagram, and other channels. Manage ongoing organic digital visibility and occasional advertising to maximize ROI. Respond positively to our followers and foster a professional brand image online.
- Cover Home Base. Work collaboratively with the team to capture ideas and drive broader content, distribution, and website initiatives forward. Ensure that our ideas and materials have high visibility and deep resonance. Pitch in with offline projects where needed. Ensure that the online and offline worlds are seamlessly bridged.
- Check What's Working. Track, analyze, and report on key performance indicators (KPIs) for all social media and digital marketing campaigns. Utilize analytics tools (e.g., Google Analytics, platform-specific analytics) to provide actionable insights, identify trends, and optimize performance.
- Make Us Findable. Implement SEO best practices to improve organic search rankings and website traffic. Use SEM campaign management and optimization where needed. Gate private items. Design with relationship initiation in mind, where appropriate.
- Keep Us Fresh. Draw from a reservoir of cultural capital to bring inspiration from unlikely places. Stay on top of trends, emerging technologies, new platform features, and competitor activities to ensure we're staying relevant. Proactively recommend and implement innovative approaches.
- Be Helpful And Resourceful. Use time, financial and other resources in a high-impact way. Work effectively and respectfully with our designers, consulting team members, and other personnel.
Qualifications & Skills
- Education: A bachelor's degree or higher in a relevant subject, or equivalent experience and skill.
- Experience:
- Minimum of 3-5 years of professional experience in a social media and digital marketing communications role with a significant writing component.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Experience with email marketing automation (e.g., Mailchimp, Hubspot), CRM systems (e.g., Salesforce), and social media management tools (e.g., Later).
- Hands-on experience with a minimum of two major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube). Some exposure to Google Ads and at least one social advertising platform.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with A/B testing.
- Critical Skills:
- Excellent written and verbal communication skills with a special knack for identifying an intriguing plotline and/or highlighting what others would find useful.
- Experience digesting technical material and making it easy to understand. Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Superior project management, organization, and prioritization. Able to drive multiple projects simultaneously to a close.
- Creative thinker with exquisite taste and an excellent sense of humor.
- Ability to work independently or collaboratively with a high degree of initiative. The kind of person who smart, nice, proactive colleagues seek out.
- Knowledge of SEO/SEM principles and best practices.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite). Discernment in when to use images and when to use words.
- Familiarity with content management systems (CMS) like WordPress.
- Efficiency with capturing usable photos and video with consumer-grade devices.
Desired Attributes
- Experience in B2B and/or professional services is a plus. Employer branding experience is a plus. PR experience is a plus.
- Understanding of how social media can be leveraged as a search and discovery tool.
- Prior experience bridging online activity and offline relationships.
About Equity Methods
Equity Methods is a finance, accounting, and human capital consulting firm that embraces the synergistic role of technology and expertise in creating client impact. We deliver impact-rich services across three core practice groups: financial reporting, valuation services, and HR advisory.
With over 100 professionals and experience serving hundreds of publicly traded clients (including 45 Fortune 100 companies), Equity Methods seeks to combine the best of a large professional services firm with the best of an entrepreneurial, technology-enabled company. We work hard in the quest to have high impact and deliver exemplary client service that supports our client retention and overall growth story. We have consistently been rated a Top Company to Work for in Arizona.
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