Overview This is an on-site Director of Ecommerce role in Irvine, CA with a PE-backed skincare brand. The client offers relocation and a base pay range of $140,000.00/yr - $160,000.00/yr. The range is provided by EcommerceRecruiter.com; actual pay is based on skills and experience. The company is a profitable, growing skincare brand led by medical science expertise, with a two-channel model consisting of professional distribution to healthcare providers and a direct-to-consumer (DTC) eCommerce business. The role focuses on scaling a $50 million P&L in a regulated, physician-dispensed market under private equity ownership, requiring a blend of technical platform expertise, strategic business acumen, and industry-specific knowledge. Responsibilities eCommerce Operations Execute the North American eCommerce strategy aligned with broader business goals and digital objectives Manage the direct-to-consumer digital business, ensuring consistent growth in awareness, engagement, and revenue Lead initiatives that improve the customer journey from discovery through conversion and retention Oversee eCommerce merchandising strategy, promotions, seasonal campaigns, inventory planning, content and analytics Build strong partnerships with internal stakeholders (Finance, Marketing, Product Development, Supply Chain, Customer Service) to ensure North American business achieves its goals Manage third-party agencies, system integration partners and vendors (developers, subscription platforms, CRO tools, etc.) Responsibilities Digital Execution Manage and implement an ecommerce roadmap to drive revenue, profitability, and customer satisfaction Launch new capabilities with a focus on loyalty, personalization, and content Champion the customer experience by improving UX, streamlining journeys, and delivering personalized content Identify and integrate emerging digital capabilities to drive differentiation and engagement Responsibilities Data & Analytics Provide weekly and monthly sales reporting with defined KPIs Surface actionable insights using customer surveys and digital analytics Test and refine site experiences to improve conversion and retention rates Track the ROI of digital investments with clear reporting on customer growth, engagement, and eCommerce performance Responsibilities Performance & Optimization Use data and testing to identify friction points in the customer journey and prioritize improvements Collaborate with Finance to develop budget scenarios tied to sales goals and marketing investments Work closely with Planning teams to align inventory with demand, optimize assortments, and ensure product availability Provide regular reporting to senior leadership on DTC performance Qualifications A Bachelors degree is required, preferably in Marketing, Communications or related field; advanced degree preferred. Minimum of 12 years in eCommerce or digital marketing, preferably in beauty, skincare, or CPG; at least 5 years in a management role with DTC responsibility. Proven success scaling an eCommerce business and achieving revenue targets. Proficiency in Salesforce Commerce Cloud or Shopify Plus and analytics tools (Google Analytics, etc.). Experience with CRM/email marketing (Klaviyo), CRO, and A/B testing platforms. Strong understanding of digital advertising, SEO, and retention strategies. Exceptional project management and communication skills. Passion for skincare; understanding of the beauty consumer is a plus. Additional Skills & Abilities Adaptive, collaborative, and able to thrive in a fast-paced environment Team player who works with cross-functional teams and external partners Excellent organizational, time and project management skills Stay updated with market trends and competitor activities Excellent communication and negotiation abilities Problem-solving and decision-making capabilities #J-18808-Ljbffr EcommerceRecruiter.com
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