Job Description

Business Intelligence Analyst

Type: Direct Hire

Location: Westlake, TX

Work Setting: Onsite

About the Position

The Business Intelligence Analyst supports partner-driven marketing initiatives by delivering clear reporting, actionable insights, and data-backed recommendations. You will develop dashboards, analyze campaign performance, and identify trends that help strengthen acquisition, engagement, and partner program growth.

This position is ideal for someone who is highly analytical, detail-oriented, and comfortable translating large datasets into meaningful business decisions.

What Youll Do

Campaign Reporting & Analytics

• Build and maintain recurring performance reports for partner marketing campaigns.
• Monitor KPIs across acquisition, engagement, funnel progression, and asset usage.
• Deliver standardized reporting packages for ongoing reviews.
• Ensure reporting accuracy, consistency, and clarity.

Insights & Optimization

• Analyze campaign and channel performance to uncover trends and opportunities.
• Support A/B testing, segmentation, and optimization initiatives.
• Provide actionable recommendations to enhance targeting, messaging, and partner engagement.
• Contribute insights for quarterly partner business reviews.

Dashboard Development & Visualization

• Develop and maintain Tableau dashboards to improve visibility into campaign performance and ROI.
• Partner with IT and data teams to ensure high-quality, reliable data.
• Create customized reporting views for leadership, partnerships, and external stakeholders.

Data Governance & Process Improvement

• Maintain data integrity across CRM, marketing automation platforms, analytics tools, and partner systems.
• Improve data flows, automation processes, and attribution accuracy with Marketing Operations.
• Identify inefficiencies in reporting workflows and recommend solutions.
• Document data sources, reporting logic, and tracking methodologies.

Cross-Functional Collaboration

• Work with Campaign Managers to plan, measure, and evaluate marketing initiatives.
• Support Partnership teams with tailored reporting and insights.
• Provide ad hoc analysis for new partner programs and pilot initiatives.
• Assist in preparing executive dashboards, summaries, and presentations.

What You Bring

• Strong analytical and quantitative abilities with a talent for turning data into insights.
• Experience with Salesforce, marketing automation tools, Google Analytics, SQL, or Tableau.
• Proven ability to create dashboards and automated reporting workflows.
• Clear and effective communication skills.
• Exceptional attention to detail and data accuracy.
• Ability to handle multiple projects simultaneously in a fast-paced environment.

Qualifications

• Bachelors degree in Marketing, Business Analytics, Data Science, or related field.
• 35 years of experience in marketing analytics, reporting, business intelligence, or performance analysis.
• Familiarity with digital marketing metrics, attribution modeling, and funnel analytics.
• Experience in partnership-driven, insurance, financial services, or related industries is a plus.

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